The Lego Business History

2 August, 2023 ,
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The Lego company begun in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He struggled to make payments in the depths of the Great Depression, but the mini prototypes he had made of things like ironing boards and ladders had wonderful potential mainly because children’s toys. This individual named the organization Profano after two Danish terms, leg and godt, which means “play very well. ”

In 1958, he developed the iconic seglar brick with pipes inside that makes it interlock with other lego parts. This cutting edge innovation changed distinguishly the company and allowed that to expand at an astonishing pace.

By the 1960s, Seglar had expanded its foreign reach and began making toys beneath license in North America through an arrangement with luggage manufacturer Samsonite. This company also set about selling lies with all the portions needed to build a specific model, and introduced committed themes which includes Space (with astronaut minifigures), Castle, Area (later has been renowned Lego City), and FabuLand.

In the early 1970s, Lego needed a dramatic step forward having its introduction of Lego shapes that acquired movable arms and legs. The company likewise began applying more clear plastic and bringing out larger blocks for youngsters, a tier called Duplo. In the eighties, Lego’s revenue grew at a remarkable rate of ten percent annually, what lego vdr users can teach irrespective of overall gadget industry product sales growth scaling down.

Today, Lego is a massive global firm with revenues of over $5. main billion and one of the most coveted brands in the world, ranking number 1 on Manufacturer Finance’s ‘Most Powerful Brand’ list in 2015. However it still seems less such as a ruthlessly business giant and even more like an outdated family good friend.

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